Leicester City spark backlash after club's sponsor announces deal with porn star
Leicester City's front-of-shirt sponsor BC Game, an unlicenced online cryptocurrency gaming platform, has signed up porn star Eva Elfie as an ambassador
Covered by 4 sources from 2 countries. First reported by The Mirror ·
How 4 newspapers cover this story
Leicester City spark backlash after club's sponsor announces deal with porn star
Leicester City's front-of-shirt sponsor BC Game, an unlicenced online cryptocurrency gaming platform, has signed up porn star Eva Elfie as an ambassador
Leicester fans angry at sponsor's link to porn actress
A Leicester City fan group hits out at BC Game's choice of brand ambassador.
Leicester fans furious as club sponsor announces partnership with ‘international porn star’
The Foxes Trust said the majority of fans feel negatively about their partnership with BC Game, who announced adult content creator Eva Elfie as an ‘ambassador’ this week
Eva Elfie: Leicester City fans condemn BC Game sponsor over porn star ambassador deal
An end-of-season survey found 73% of fans viewed the sponsorship negatively.
Coverage details
4 outlets from 2 countries are covering this story: The Mirror, BBC News, The Independent and The New Zealand Herald. The Mirror published it first, on November 5, 2026; the last outlet to join was The New Zealand Herald, 25 hours later.
Key names in the coverage: BC Game, Leicester City and Eva Elfie.
By country: United Kingdom (3), New Zealand (1).
