Oh deer! After James Norton stripped off the M&S and Kristin Scott-Thomas starred for John Lewis, National Lottery's flying reindeer enters the Christmas ad wars
Hot on the heels of John Lewis's poorly received advert and Marks and Spencer's eye-catching commercial, the Lotto has opted for a more traditional Christmas star: a reindeer.
Covered by 3 sources from United Kingdom. First reported by Metro ·
Headlines compared
Common ground: most headlines mention “James Norton”.
Different angles:
- Metro “war thanks to shirtless”
- Daily Mail “Lewis National Lottery's flying reindeer enters”
How 3 newspapers cover this story
Marks & Spencer has won the Christmas advert war thanks to shirtless James Norton
Is this the best Christmas advert of the year?
Marks & Spencer Christmas advert stars James Norton as new Santa
· The M&S Christmas ad is sexy, sweet – and puts John Lewis to shame
Oh deer! After James Norton stripped off the M&S and Kristin Scott-Thomas starred for John Lewis, National Lottery's flying reindeer enters the Christmas ad wars
Hot on the heels of John Lewis's poorly received advert and Marks and Spencer's eye-catching commercial, the Lotto has opted for a more traditional Christmas star: a reindeer.
Coverage details
3 outlets from United Kingdom are covering this story: Metro, The Independent and Daily Mail. Metro published it first, on November 6, 2026; the last outlet to join was Daily Mail, 7 hours later.
Key names in the coverage: James Norton, Marks, Spencer, Christmas and John Lewis.
In total 4 articles have been published, because some outlets updated the story several times.
