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Gen Z will regret its matcha madness – we’re losing a British ritual

The fancy cups, lengthy preparation rituals and creative names can make us forget what we’re actually drinking

Reported by The i Paper. We will add other newspapers as they cover it.

How the newspaper covers this story

  1. The i PaperUnited Kingdom

    Gen Z will regret its matcha madness – we’re losing a British ritual

    The fancy cups, lengthy preparation rituals and creative names can make us forget what we’re actually drinking

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