Parents back to choosing toys for fun over educational value as market soars
Britons bought 38 million more toys in the year to September, up 17% to 257 million on the previous year, according to industry data analyst Circana.
Covered by 2 sources from United Kingdom. First reported by Evening Standard ·
How 2 newspapers cover this story
Parents back to choosing toys for fun over educational value as market soars
Britons bought 38 million more toys in the year to September, up 17% to 257 million on the previous year, according to industry data analyst Circana.
Parents back to choosing toys for fun over educational value as market soars
Britons bought 38 million more toys in the year to September, up 17% to 257 million on the previous year, according to industry data analyst Circana.
Coverage details
2 outlets from United Kingdom are covering this story: Evening Standard and The Independent. Evening Standard and The Independent published it almost at the same time, on November 11, 2026.
Key names in the coverage: Circana.
