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ITV cutting costs by £30m as ad market weakens

Total advertising revenues fell by 8% in the third quarter and they could fall by up to 10% in the final three months of 2026, the broadcaster said.

Covered by 2 sources from United Kingdom. First reported by Evening Standard ·

How 2 newspapers cover this story

  1. Evening StandardUnited KingdomFirst report

    ITV cutting costs by £30m as ad market weakens

    Total advertising revenues fell by 8% in the third quarter and they could fall by up to 10% in the final three months of 2026, the broadcaster said.

  2. The IndependentUnited Kingdom

    ITV to slash costs by £30m ahead of Sky takeover deal probe

    The group – which agreed a £1.6 billion deal in July to sell its media and entertainment division to Sky – reported an 8 per cent drop in overall advertising revenues

Coverage details

2 outlets from United Kingdom are covering this story: Evening Standard and The Independent. Evening Standard published it first, on November 11, 2026; the last outlet to join was The Independent, less than an hour later.

Key names in the coverage: Sky.

More news from November 11, 2026 →

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