Movie Marketing Veteran Gerry Rich on Opening ‘Iron Man,’ Grappling With AI and Maintaining the Human Touch
On today’s episode of Variety‘s “Strictly Business” podcast, movie marketing veteran Gerry Rich details his new memoir “Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through.” Rich has worked for most of Hollywood’s major studios, including Paramount, Columbia Pictures, MGM, Miramax and Amazon MGM…
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Movie Marketing Veteran Gerry Rich on Opening ‘Iron Man,’ Grappling With AI and Maintaining the Human Touch
On today’s episode of Variety‘s “Strictly Business” podcast, movie marketing veteran Gerry Rich details his new memoir “Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through.” Rich has worked for most of Hollywood’s major studios, including Paramount, Columbia Pictures, MGM, Miramax and Amazon MGM…
