Brands are sponsoring IRL communities. Some experts say that could spell their end
Brands are sponsoring book clubs and other local groups, giving organizers new revenue while raising questions about trust and community.
Reported by CNBC. We will add other newspapers as they cover it.
How the newspaper covers this story
Brands are sponsoring IRL communities. Some experts say that could spell their end
Brands are sponsoring book clubs and other local groups, giving organizers new revenue while raising questions about trust and community.
