Kmart and Big W take on Mecca in Australia s in-store beauty boom
Australian shoppers are flocking back to physical stores for cosmetics, prompting Kmart and Big W to expand their ranges and customer service to rival Mecca.
Covered by 2 sources from Australia. First reported by The Sydney Morning Herald ·
How 2 newspapers cover this story
Kmart and Big W take on Mecca in Australia s in-store beauty boom
Australian shoppers are flocking back to physical stores for cosmetics, prompting Kmart and Big W to expand their ranges and customer service to rival Mecca.
Kmart and Big W take on Mecca in Australia s in-store beauty boom
Australian shoppers are flocking back to physical stores for cosmetics, prompting Kmart and Big W to expand their ranges and customer service to rival Mecca.
Coverage details
2 outlets from Australia are covering this story: The Sydney Morning Herald and The Age. The Sydney Morning Herald and The Age published it almost at the same time, on November 12, 2026.
Key names in the coverage: Big W, Kmart, Mecca and Australia.
