Hard Rated hits $600m in sales as middle-aged drinkers join the party
Nearly 40 per cent of consumers of the pre-mixed vodka drink are between 35 and 54 years of age, according to brand owner Asahi Beverages.
Reported by The Australian Financial Review. We will add other newspapers as they cover it.
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Hard Rated hits $600m in sales as middle-aged drinkers join the party
Nearly 40 per cent of consumers of the pre-mixed vodka drink are between 35 and 54 years of age, according to brand owner Asahi Beverages.
